Whistle, The ‘FitBit For Dogs’, Adds GPS Features To Make Sure You Never Lose Your Pet


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The “Internet of Things” has made it easy to keep track of lots of things, from where you parked your car to where you left your phone. And now Whistle, the San Francisco startup that’s become known in recent months for its somewhat silly sounding (but apparently quite handy) “FitBit for dogs” gadget, announced today that it’s adding some key new features to the newest generation of its on-collar device to make it so that you never lose track of your pooch.

The new product, dubbed WhistleGPS, uses both GPS and sub-GHz cellular technology to add on-demand location monitoring to Whistle’s flagship activity tracking gadget that syncs with iOS or Android devices. It’s a logical addition, as Whistle’s core product seems best suited for pet owners who aren’t always physically with their dogs while they’re out and about — people with big properties, or who…

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