How to Win Every Argument

TIME

So you want to know how to win every argument?

Stop trying.

Not that passivity is the most effective strategy but if you’re thinking about “winning” you’re already headed down the wrong path.

From a neuroscience perspective, “When an argument starts, persuasion stops.”

Via Compelling People: The Hidden Qualities That Make Us Influential:

When an argument starts, persuasion stops. A group of researchers including psychologist Drew Westen conducted a revealing experiment, which Westen wrote about in his book The Political Brain. In the heated election campaign of 2004, the researchers found supporters of presidential candidates George Bush and John Kerry and took MRI pictures of their brains as they watched video footage of their favorite candidate completely contradicting himself. So what happened in people’s brains when they saw information that contradicted their worldview in a charged political environment? As soon as they recognized the video clips as being…

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