#Love: Design For It

TechCrunch

Editor’s note: Aaron Schildkrout is the co-founder and co-CEO of HowAboutWe, a dating service and media company catering to singles and couples both. HowAboutWe recently launched a new messaging app called You&Me that focuses on couples in love.

If you believed the hype, you’d think technology was killing love.

To start, the search has been tainted, or so people say.

Algorithms are turning serendipity into superficial math. Swipe right and find yourself mired in a hookup culture gone mad. Try the likes of Grindr and experience the irrevocable blurring of the lines between dating and porn. Emojis offend the language of courtship. That photo of you five years and 20 pounds ago is…flattering. An inbox overcome by suitors and their copy+paste approach to “asking girls out” is a distorted echo of romance. The search for true love is a battle against the alienating forces of modern technology.

And then, once…

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